Turn your Unreasonable Idea into Epic Progress
Your Unreasonable is the world-class result you believe Jacksonville can achieve when you dare to lead it. Being unreasonable means rejecting the belief that progress must be slow or that greatness is beyond our reach.
How We Do It
EpicJax® accelerates progress toward ambitious civic and organizational goals through outcome-driven 90-day Sprints.
EpicJax® gives business, government, and nonprofit leaders the playbook for driving solutions that move the needle toward becoming a world-class city.
Too many Unreasonable Ideas stall because they’re big, undefined, or never fully owned. EpicJax® breaks that cycle of inaction by providing a step-by-step guide to turn unreasonable ambitions into focused action and measurable progress.
The Warm-Up
The Warm-Up is a three-session process that defines the problem with clarity and generates an innovative solution, creating a strong foundation for a high-impact Sprint that can be developed, tested, and scaled for measurable progress.
1. Understand the Landscape
We ground participants in the current state of a shared outcome and surface the top barriers blocking progress. Through collaborative discussion and prioritization, the group identifies two to three core problems to explore deeper in the next session.
2. Investigate the Problem
We dig into the root causes underlying the identified core problems. Using strategic mapping and prioritization tools, the group selects one core problem to anchor solution generation.
The Sprint
The 90-day Sprint is fueled by cross-sector collaborations that lead change with and for communities. Teams combine their expertise, influence, and resources to rapidly design, launch, and scale civic solutions that propel communities toward becoming world-class with opportunity for all.
1. Phase One: 0-30 Days
Teams collaboratively define the goals, structure, and success indicators of the proposed solution. This includes outlining the delivery model, identifying key components, and creating a clear framework to guide development and execution.
2. Phase Two: 30-60 Days
Teams develop key components, gather insights from stakeholders, and pressure-test the idea in real-world conditions. This phase focuses on strengthening the solution and identifying what’s needed for successful launch.
3. Phase Three: 60-90 Days
Teams finalize the implementation strategy, secure partner commitments, and troubleshoot barriers to execution. By the end of this phase, the solution is ready to move from concept to action, with a clear plan for measuring and reporting impact.